Tesla to Wind Down Cybertruck Production by Mid-2027, Pivots to Cybercab

Elon Musk has confirmed that Tesla will begin winding down production of the Cybertruck at its Gigafactory in Texas around the middle of 2027. The decision, announced on November 6, marks the end of the electric pickup's three-year production run and signals a strategic pivot toward the company's autonomous robotaxi, the Cybercab.

Why the pivot?

The Cybertruck has struggled to sustain sales momentum since its launch, with Cox Automotive estimating just 4,323 US sales in the third quarter of 2026 and 11,586 units through September. Tesla's broader "Other Models" category, which includes the Cybertruck, reported 8,295 deliveries in Q3, a 48% decline year-over-year. To maximize factory utilization, Tesla is reallocating Giga Texas production lines to the Cybercab, which is expected to become the backbone of its autonomous vehicle fleet.

Price increases before the wind-down

In a move that further tightens the value proposition for remaining buyers, Tesla has raised US prices for the Cybertruck by up to 9%:

• Premium AWD: Now starts at $92,490 USD (previously ~$84,990).
• Cyberbeast: Now starts at $102,490 USD.
• Dual-Motor AWD: Orders paused; listed at $82,490 USD (up from an initial $59,990).

These increases reflect both the end-of-life status of the model and ongoing cost pressures. For Canadian buyers, prices remain unchanged at the time of this writing, with the Premium AWD starting at C$139,990 and the Cyberbeast at C$167,990. However, with US tariffs and trade tensions looming, Canadian pricing could see adjustments if import costs rise or if Tesla adjusts its global pricing strategy during the final production months.

What this means for Canadian owners

For existing Canadian Cybertruck owners, the announcement is a mixed bag. On one hand, the vehicle's status as a "technology development platform" (as described by lead engineer Wes Morrill) suggests continued software and support investment. On the other hand, the shift in production focus may mean fewer spare parts and a smaller new-unit pipeline for resale value. Musk has assured that "the Cybertruck fleet will be around for a long time," but the reduced production volume may impact secondary market liquidity.

Canadian buyers considering a purchase should weigh the limited production window against the rising US price trajectory. With the EVAP rebate still in effect and provincial incentives available in some regions, the next several months may offer the last chance to purchase a new Cybertruck at current Canadian pricing before potential tariff-driven increases or discontinuation-related scarcity pricing.

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