Ferrari Luce Heads to TIFF After Quebec Debut: Canada's First Electric Ferrari Tour Starts

Ferrari's first electric vehicle has a Canadian itinerary. After making its first known appearance in Canada at Ferrari Quebec — a matte grey display car with gloss-black accents and black wheels — the Luce is heading to the Toronto International Film Festival, which runs September 10 to 20, according to Drive Tesla Canada.

The Quebec showing gave Canadian clients their first in-person look at the most technically radical car Ferrari has built. The TIFF appearance moves the tour from a dealer showroom to one of the country's most high-profile public stages, putting the electric Ferrari in front of a far larger Canadian audience.

What the Luce is

• Powertrain: four electric motors producing a combined 1,050 horsepower.
• Acceleration: 0-60 mph (0-97 km/h) in approximately 2.4 seconds.
• Battery: 122 kWh, with up to 530 km of expected range.
• Charging: 800-volt architecture supporting DC fast charging at up to 350 kW.
• Format: nearly 198 inches long, four doors, seating for up to five — a rounded, hatchback-like profile unlike any previous Ferrari.

Canadian pricing still unconfirmed

Ferrari has not announced official Canadian pricing for the Luce. Drive Tesla Canada reports the car is expected to cost around $800,000 in Canada, based on the brand's positioning and early allocations. That figure remains an estimate until Ferrari Canada publishes an MSRP.

Demand does not appear to be the problem. Ferrari reportedly set an initial 2026 global target of just under 500 Luce sales and reached it roughly two months after the car's May unveiling, with an initial allocation of 88 vehicles in China selling out quickly. In August, a special "Tailor Made" example became the most expensive new car ever sold at auction, fetching US$40 million at RM Sotheby's Monterey sale for charity.

Why an $800,000 EV matters to Canadian buyers

A car at this price will never be a volume product, but the Luce is a benchmark carrier. Its 350 kW charging ceiling and 800-volt architecture are the same technologies trickling into mainstream Canadian EVs, and its cold-market reception — including the styling criticism that has followed it since launch — is a live test of whether buyers accept an electric car as a halo product in a market where winter performance still drives purchase decisions.

For most Canadians, the Luce will be a festival sighting rather than a driveway candidate. But its Canadian tour, from Ferrari Quebec to TIFF, signals that even the most tradition-bound automakers now route their flagship launches through electric metal.

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