The Genesis GV90 takes luxury up a notch with coach doors and all [Images]

Genesis has pulled the covers off its most ambitious vehicle yet—the GV90, a full-size, ultra-luxury electric SUV that pushes the boundaries of opulence with features like coach doors, a built-in refrigerator, and cutting-edge tech. Aimed squarely at the top end of the market, the GV90 signals Genesis’ intent to compete with the likes of Mercedes-Maybach, Rolls-Royce, and even Tesla’s most premium offerings.

A Bold Statement in Luxury EVs

The GV90 isn’t just another high-end SUV—it’s a flagship statement from Hyundai’s luxury brand. The most striking feature? Rear-hinged coach doors (also known as suicide doors), a rarity in modern vehicles, which allow for effortless access to the spacious rear cabin. This design choice, combined with the GV90’s imposing size, ensures a grand entrance and exit, reinforcing its ultra-premium positioning.

Inside, the GV90 spares no expense. Passengers are treated to massive digital screens spanning the dashboard, rear-seat entertainment systems, and even a built-in refrigerator for chilled beverages on the go. The cabin is swathed in high-end materials, with air suspension ensuring a cloud-like ride—perfect for Canada’s varied road conditions, from Toronto’s potholed streets to the smooth highways of British Columbia.

Performance and Range: What We Know So Far

While Genesis has yet to release full specifications, the GV90 is expected to deliver long-range capability—likely in the 500-600 km range (WLTP), which would translate to roughly 400-500 km in real-world Canadian driving conditions, depending on weather and terrain. Given Canada’s cold winters, efficient thermal management will be key, and Genesis has hinted at advanced battery conditioning to maintain performance in sub-zero temperatures.

Power output is also unconfirmed, but given its flagship status, expect dual- or even tri-motor configurations, delivering well over 500 horsepower for effortless acceleration. All-wheel drive will almost certainly be standard, a must for Canadian buyers facing snow and ice.

Canadian Availability and Pricing

Genesis has not yet confirmed Canadian pricing or availability, but if the GV90 follows the brand’s current strategy, expect it to arrive in late 2026 or early 2027. As for cost, the GV90 will likely start north of $150,000 CAD, potentially climbing past $200,000 CAD for fully loaded models—putting it in direct competition with the Tesla Model X Plaid (which starts at $139,990 CAD) and Mercedes-Maybach EQS SUV (expected to exceed $200,000 CAD).

How It Stacks Up Against Tesla and Other Luxury EVs

For Canadian luxury EV buyers, the GV90 presents a compelling alternative to Tesla’s Model X. While Tesla excels in tech, performance, and Supercharger access, Genesis is positioning the GV90 as the ultimate in comfort and exclusivity. Features like the coach doors and rear-seat refrigerator are not available in any Tesla, giving the GV90 a unique edge for those prioritizing rear-seat luxury.

However, Tesla’s over-the-air updates, Autopilot, and industry-leading range (the Model X Plaid offers 536 km WLTP) may still appeal to tech-savvy buyers. Meanwhile, the Mercedes-Maybach EQS SUV will offer similar ultra-luxury credentials, but likely at an even higher price point.

Final Thoughts: A New Benchmark for Luxury EVs?

The Genesis GV90 is a bold play for the brand, blending cutting-edge EV technology with old-world luxury touches like coach doors and a built-in fridge. For Canadian buyers in the ultra-luxury segment, it offers a fresh alternative to established European brands and Tesla’s performance-focused approach.

If Genesis can deliver on range, cold-weather performance, and a seamless ownership experience, the GV90 could carve out a strong niche in Canada’s growing high-end EV market. Watch this space—this is one SUV that’s sure to turn heads, whether on the streets of Vancouver, Montreal, or Calgary.