industry
WattsApp rewards climb as high as 33 cents per kWh for September
WattsApp’s home‑charging rewards program has hit a new peak, offering Canadian EV owners up to 33 ¢ per kilowatt‑hour for electricity used during September. The incentive coincides with two recent milestones for the platform: surpassing 15 million recorded charging events and celebrating its second anniversary of operation in Canada. The combination of a heightened payout and growing participation underscores how demand‑side rewards are becoming a tangible tool for both EV adopters and grid operators across the country.
How the September bonus works
WattsApp users earn cash back by plugging their vehicles into a qualified home charger and allowing the app to verify the session through smart‑meter data or a compatible EVSE. For September, the base reward of 15 ¢/kWh is topped up with an additional 18 ¢/kWh bonus, bringing the total to 33 ¢/kWh for electricity consumed between 12 a.m. and 5 a.m. local time — the period most utilities designate as off‑peak. The payout is calculated after the month ends and deposited directly into the user’s linked bank account or delivered as a prepaid Visa card, with no minimum balance required.
According to a WattsApp spokesperson, the September boost is intended to “reward early‑adopters who are already shifting their charging to times when renewable generation is abundant and system stress is low.” The company says the average Canadian EV driver who charges 40 kWh per night could earn roughly $13.20 in a single month under the current rate — enough to cover a modest portion of their monthly electricity bill.
Milestones: 15 million charging events and two years of growth
The platform announced that it has now logged over 15 million home‑charging sessions since its Canadian launch in early 2022. That figure translates to roughly 1.2 million kWh of electricity shifted to off‑peak windows, based on an average session size of 8 kWh. WattsApp also noted that active user counts have grown by 45 % year‑over‑year, with the strongest uptake in Ontario, Quebec, and British Columbia — provinces where time‑of‑use (TOU) rates are already in place or where provincial governments offer additional EV incentives.
The second anniversary marks a period of rapid iteration. Initially offering a flat 10 ¢/kWh reward, WattsApp introduced tiered bonuses in 2023 tied to grid‑carbon intensity data supplied by Independent Electricity System Operator (IESO) feeds in Ontario and similar agencies elsewhere. The September bonus represents the first time the company has layered a flat seasonal increase on top of its existing dynamic model.
Why the timing matters for Canadian grids
September sits at a cusp between summer cooling loads and the onset of winter heating demand. In many provinces, renewable output — particularly wind in the Prairies and hydro in Quebec and British Columbia — remains relatively high, while overall system load dips after the back‑to‑school rush. By encouraging charging during the deepest off‑peak hours, WattsApp helps flatten the daily load curve, reducing the need for peaker plants that often run on natural gas.
Analysts at the Canadian Electricity Association note that even modest shifts in residential load can have outsized effects on provincial emissions. “If 10 % of Ontario’s EV fleet consistently charged